Top 5 Social Networking Apps in Colombia Q3 2023

In the third quarter of 2023, the top five social networking applications in Colombia exhibited diverse trends across downloads, revenue, and weekly active users. Here's a detailed look at the performance metrics for WhatsApp Messenger, Threads, an Instagram app, Facebook, Messenger, and Telegram Messenger.

WhatsApp Messenger saw its downloads peak at approximately 447K in the week of July 17, followed by a steady trend with minor fluctuations, averaging around 300K to 360K weekly downloads. Weekly active users remained consistently high, starting from about 20.2M at the beginning of the quarter and ending at roughly 20.6M. Revenue experienced a slight dip, starting at around $4-5 per week in early July and dropping to zero by the end of September.

Threads, an Instagram app had a notable launch with 1.1M downloads in the first week of July. However, downloads declined sharply, reaching a low of approximately 28K in the week of July 24. By September, downloads fluctuated and peaked again at about 541K in the week of September 11. Weekly active users mirrored this trend, peaking at about 1.9M in mid-September before stabilizing around 916K by the end of the quarter.

Facebook maintained a steady performance in downloads, ranging from 267K to 345K weekly. The app's revenue showed minor fluctuations, averaging around $4K to $5.6K per week. The weekly active users metric remained robust, starting at approximately 27.2M and ending the quarter with around 27.8M users.

Messenger exhibited a consistent download rate, hovering between 94K and 123K weekly. The number of weekly active users began at about 8.9M and saw a slight decline, ending the quarter at around 8.6M. Revenue for Messenger was negligible, with a peak of only $48 in the first week of July.

Telegram Messenger experienced a steady increase in revenue, peaking at roughly $2K in the final week of September. Downloads ranged from about 121K to 160K, with a noticeable peak in the week of August 7. Weekly active users remained relatively stable, starting at approximately 2M and ending at around 2.03M.

These insights are based on data from Sensor Tower. For a deeper dive into the metrics and further analysis, visit Sensor Tower's platform.